Secondary Research

The other form of research that I conducted was secondary research. Secondary research refers to information that has already been found and is available for use at any time. These can be found through other reports like newspapers or annual reports of other companies. If the researcher is doing secondary research, there is no need to search for fresh information because you are using information that has already be found by other people. Secondary research is reliable as it has been discovered before and been used time and time again. This shows that it is 99.9% fact. Secondary research can range from textbooks, the internet and advertisements. However this isn’t always true because some websites can be changed by anyone such as Wikipedia. Therefore it is important for me to list my sources so that people will be able to justify the creditability of the website on their own. One of the ways in which I conducted secondary research was by analysing existing music videos. Below I have given examples of some of the music videos that I watched and the results from my analysation.

One of the existing music video artists I researched was P!nk. The reason why I researched her music videos is because the genre of her music video is similar to the track we have chosen. Therefore I felt it was to appropriate to watch her music videos because it would give us an idea of the kind of image we want to give our artists. The image P!nk gives off from this video is of a strong and independent woman who talks about the idea of being perfect. I found this to be very useful as sounds like the exact kind of character of our music video choice. P!nk seems to wear dark clothing and it would be safe to assume that it is representing the feelings that she feels about being perfect. There is a shot in the video where she wounds herself embedding the word "perfect" on her arm and it all reinforces the fact that she dislikes the idea of people being perfect. There is a similar concept with our music video and I would therefore need to ensure that our cast are dressed in dark clothing.

Another music video that I used as my source of research was from the artist Avril Lavigne. The reaosn why I chose to watch this video is because just like P!nk her genre of music has the same feel as the track that we have chosen. In this video she is portraying herself as a woman who isn't afraid to do anything and just does it without hesitation. I found this to be useful because the character she is portraying is similar to the character of our music video. One of the lyrics in our track is "Oh I don't hold my breath and I don't hold my tongue", implying that the artist doesn't hesitate to tell someone something. This is reinforces the idea of having a strong and independent woman as the artist for our music video.

There are several other music videos that I watched and I have linked the ones that stood out in my opinion. As you may have noticed the similarities between these videos is that the character has her own sense of strong will and independence. In addition to this the genre has this rocky/punk feel to it which is similar to the track of our choice. Furthermore they are all wearing dark clothing such as black and have their own distinctive hair colour. For example we can see P!nk with a bright blonde hair colour with her own touch of pink on the side. Avril Lavigne has blonde hair in most of her videos and the female artist in Paramore has red hair.

Here again we can see the dark colours in the music video and the same dark clothing. The artist in Evanescence doesn't particularly have  her own distinctive hair colour but distinguishes herself through her makeup as you can see the strong dark purple lipstick and eye shadow etc. In the same way all the members of the band are wearing dark clothing.

Another good example of the dark rocky theme that I have researched is from Within Temptation. As you can see from this video there is a dark story being portrayed in the video and the members of the band are yet again in dark clothing. There are also dark colours used in the scenes that make the cast stand out. The female artist also seems to be wearing mostly black. 

All of this information has given me an overview of what we need to include in our music video. In summary I need to ensure that the cast are wearing dark coloured clothing but with something that makes them distinctive. Fortunately we have planned ahead and already decided that we were going to have the members of the band with different hair colours using hair spray. Additionally our music video has a dark comical feel to it, which will have meant that we have successfully implemented the ideas we gathered from existing music videos.